More dot-com style bollix – “How Much Is Your Blog Worth”

I know this is somewhat old news – but in these days of economic disaster and wailing and gnashing of teeth over the predicament our financial systems have left us in, I just couldn’t help it…

My blog is worth nothing

My blog is worth nothing

Tristan Louis did some back of an envelope calculations on a deal between AOL and Weblogs Inc. in 2005 worth some $25 to $40 milliion and came up with the suggestion that a blog is valued at between $560 and $900 per site that links to it.

Of course this is not news to most of us – anyone with a passing recollection of the dotcom era will remember some grossly stupid deals that employed similar methodologies to value deals without any clue as to how these numbers were actually going to be realised. “My blog has 1,000,000 readers” and “I have a mailing list of 1,000,000 people” were used to suggest that you were just around the corner from being the next Richard Branson. One such deal that comes to mind was the reportedly $10,000,000 purchase of the domain ireland.com by the Irish Times about 10 years ago!

(In case you still think that this business model actually works, we are happy to recommend Steve Morsa Realty’s Domain Division. As they point out – “A Memorable DotCom Web Address: The Difference Between Success and Failure on the Internet”. No mention of having to work your tits off when you set up a business of course – it is all in the domain name.)

The reason behind all this is that now you too can value your blog using the same methodology employed by Tristan Louis and hence make thousands (or millions – drool!) selling it on.

Just for comparision we plugged in “GoAskMeBollix.com” and voila – $0.00. Bollix – stuck with the day job for a while longer I suppose!

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